ANOTHER KIND REDESIGN
The Project
A rebranding project of Another Kind developed during my studies, focusing on brand strategy and visual identity.The Challenge
The brand lacked a clear identity, with inconsistent communication across platforms and a stronger focus on product than brand.The Outcome
A new brand concept built on qualitative insights, leading to the repositioning “To make furniture grow with you” and the new brand name GROW.
The project also included a redesigned website and content concepts to strengthen the brand narrative and create a more unified identity across platforms.My Role
Brand Strategy, Concept Development, Visual Identity, Research & Insights
BRAND MANIFESTO
We grow with life.
With the moments that change us.
With the spaces that shape us.
Our homes are more than walls. They hold our stories.
They witness our chaos and our calm, our beginnings and our becomings.
We design with empathy.
For the small spaces and the big feelings.
For the quiet mornings and the restless nights.
For every version of you - now and next.
We are made by simplicity - shaped by the human touch.
Our designs move with you, adapt to you, and grow beside you.
They invite creation - of spaces, of moments, of meaning.
Because we believe furniture should not only serve life -
it should grow with you.
Project 0319/10/2025These images were AI-generated as inspiration to show how the furniture could grow with its people at different life stages.
